GROWTH IN SPAIN
THE PORTUGUESE SMALL/MIDDLE SIZE COMPANY OPENS TODAY
ITS THIRD CENTER IN SPAIN
Oeiras, February 7th Vivafit, the largest network of gyms in Portugal opens today a center in Lepe, close to Huelva, the third location from this Portuguese operator in Spain.
After the Madrid and Badajoz centers, both self owned units; the Lepe center is the first Vivafit franchisee in Spain, a country where the Portuguese company expects to open further operations during 2011.
Lepes Vivafit opened with 240 members and is managed by the franchisee Florncio Andr, a business man from Andaluca from a Portuguese father and Spanish mother.
Vivafit thus progresses in its internationalization process and further projects to open new centers in India, in March, and in Singapore, in April, and also looking at at the possibility of entering the Brazilian market.
With a total of 114 gyms in Portugal, in 2010 alone, Vivafit inaugurated ten new centers that represent over 3.000 members that add to the companys total of 40.000 clients.
VivaFit is a Portuguese brand that broke new ground in Portugal seven years ago with the concept of a gym only for women. VivaFit then progressed into the position of leader of the Portuguese fitness market in terms of the number of units and in the women-only gym segment the largest one with a 75% market share. VivaFit is the leading Portuguese brand in women gyms that offers a new workout concept focused on the clients results and adjusted to each womans needs and limitations.
You can find more information at www.vivafit.eu